Today: Learn how to find your niche.
Creating content around a theme allows you to build a themed audience. That same audience will continue to support and engage with your future content.
To build an audience, you need to find your niche. If you don't, the content you create will be all over the place. Here are some tips.
Find Your Why
Step one is to figure out WHY you're creating. Is it for a personal brand? To get leads? Maybe you enjoy building a community? It doesn't matter what reason you choose but you need to choose one.
Find Your Voice
Now that you know what you're writing for, you can focus on the value you bring to the table. Some people are great storytellers. Others are great at motivating. And some know how to share information in a clear way. What does your voice sound like?
Find Your Audience
Take a look at the posts you've already created. Some of those will perform best. Those are the ones your audience already enjoys. Keep refining that style for an easier way to boost an existing audience.
Find Yourself
Your experiences are unique. If you stick to sharing your spin on things, it's far easier to find a niche. Remaining genuine is the best way to build an audience around who you are. Keep to this and you're guaranteed to see results.