Today: Learn how to sell without selling.
LinkedIn is a "professional social media platform" by definition. As you know, it’s a regular hangout and discussion place for business minded people. However, it’s not a great place to SELL your product or service.
It IS a great place to sell your personal brand, which in turn means business showing up down the road. If you’re looking to directly pitch your product daily on LinkedIn, to and at people through messaging and posting, you may want to consider otherwise.
The majority of LinkedIn users are business people and/or involved in sales. The last thing they want to see in their direct messaging inbox is a sales pitch from you. Direct selling is a great way to get blocked and ignored.
The key is to attract people to you through your personal brand and content. Then, build relationships, which later turn into clients or customers. It is very much a process that requires patience. But if rushed, can result in poor content or lost opportunities.
Think about how you can build your content writing around your business and what you do. If you sell marketing services, write about marketing tips. If you work as a business developer, provide tips on business development. It’s a straightforward approach: become a channel for the industry and people you want to attract.
When done correctly, over time, you won’t even have to think about directly marketing your business because you’ll have inbound leads coming in directly from their own interest in your brand and content.
This is just one reason why upholding and developing your personal brand is crucial. It IS your advertising and marketing plan on LinkedIn.
Remember to provide value! If you provide potential clients with useful information, they’ll want more and come to you for it.
